Creepy Cuteness

Master Thesis 2019

The illustrations portray six fictional characters which were created specifically for this project. The typical cute elements, like round faces, rosy cheeks and animal ears, are paired with bizarre components to underline the essence of the theme "Groteske Niedlichkeit" or "Creepy Cuteness". Some illustrations pull their inspiration from already existing image compositions like the twins from "The Shining" or Kyary Pamyu's music video "PONPONPON".

Cute culture reflects the changing modes of social, economic, and political conditions, especially young women’s ideas about work and marriage and young male perceptions about their future. – Sato Kumiko 2009

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